Why it’s OK to be the Voice of One

The other day, I found myself in a meeting with a number of colleagues, discussing a complex topic.  Whilst there were many different views around the room, there was (seemingly) general consensus on a particular approach – except for me.  I strongly felt a different view, and decided that it was important that I share… Continue reading Why it’s OK to be the Voice of One

Refreshing your customer messaging strategy – and linking it to data

2018 for me is all about increasing customer engagement. Understanding what matters to customers and why they use our products, what turns them “on” & “off”, why they behave in particular ways – it’s all so much more scientific than it used to be! Every customer experience professional worth their salt is driving a data-driven… Continue reading Refreshing your customer messaging strategy – and linking it to data

Life is full of small victories – here’s why they matter

Over New Year, my husband & I flew off to Northern Lapland to spend a few days with friends and family.  At this time of year, it’s a magical place covered in deep white snow, and temperatures plunging below -25 celsius.  It’s also Kaamos, where the sun never appears above the horizon for many weeks.  It… Continue reading Life is full of small victories – here’s why they matter

Why more retail businesses are turning to customer success

In the run up to Christmas, like many people, I’ve made quite a few purchases online.  Convenience, ease, speed of delivery (and return), as well as great pricing have changed my shopping habits.  The thought of shuffling along the high street, in the cold and wet, fighting through crowds in the vain hope that the… Continue reading Why more retail businesses are turning to customer success