Four reasons why I love mapping customer journeys

I’ve recently been doing lots of customer journey mapping, from “as is”, to “to be”,  and “dream state” customer journeys.  It’s really rather exhausting (especially when we are doing via video conference) and involves a huge amount of thinking, debating and re-working.  At the same time, it’s a very satisfying process, with lots of lightbulb… Continue reading Four reasons why I love mapping customer journeys

Why “good enough” just isn’t good enough!

In this post, we’ll reflect on the difference between trying too hard to always be the best at any cost, and happily and consistently being “good enough”.  From a people perspective, we hear more and more of over-achievement, burn-out and the unhealthy culture of “workplace martyrs” (Google it, it’s a thing!) For any employer, the… Continue reading Why “good enough” just isn’t good enough!

Four signs that perseverance won’t pay off

“When the going gets tough, the tough gets going“, so the saying goes.  If I’m honesty, I always felt a little confused by this statement. On the one hand, the meaning of “get going” could suggest “get on with it”.  But at the same time, “get going” could also mean “walk away.”  In this post,… Continue reading Four signs that perseverance won’t pay off

Good leaders and managers are known for their team, not just themselves

A former colleagues on LinkedIn shared a comment in a recent post which I really liked: “A boss has the title, a leader has the people” – Simon Sinek Simon Sinek has said a lot of very bright, intelligent and true comments in his time, but this is one of my favourites.  If you have… Continue reading Good leaders and managers are known for their team, not just themselves