When I started my career, many moons ago, I was in sales. I had a bolshy boss from London who typified the late 90s in attitude and behaviour. His approach was to get the deal done, then let others sort out any issues. My next job was in customer service, dealing with unhappy customers and… Continue reading The Sales – Customer Success Dynamic, and 5 ways to fix it!
Sat in a meeting with digital colleagues, our customer experience manager and our data scientist, as I listened to the conversation, as often happens, my mind began to wander. Earlier in the day, I’d read a communication talking about who bringing two teams together is like 1 + 1 = 3. It just sounded daft… Continue reading Can data show that 1 + 1 = 3?
Over the past few decades, better education, new technology, cheap airline travel, EU membership and the reduction in red tape for travellers has resulted in the world becoming noticeably smaller. For my grandmother, the prospect of visiting my father in Aden during his military service was a once in a lifetime event, taking a lot… Continue reading Embracing cultural difference
When I’m explaining what I mean by CX (customer experience), I explain that it’s WHAT a customer does / doesn’t do and HOW they feel when they are experiencing that product or service. The business then supports a customer through this. Customer service is all about ensuring that when a customer reaches out to you… Continue reading CX Quandary: Why are new habits so hard to form?
I’ve recently been doing lots of customer journey mapping, from “as is”, to “to be”, and “dream state” customer journeys. It’s really rather exhausting (especially when we are doing via video conference) and involves a huge amount of thinking, debating and re-working. At the same time, it’s a very satisfying process, with lots of lightbulb… Continue reading Four reasons why I love mapping customer journeys
“When the going gets tough, the tough gets going“, so the saying goes. If I’m honesty, I always felt a little confused by this statement. On the one hand, the meaning of “get going” could suggest “get on with it”. But at the same time, “get going” could also mean “walk away.” In this post,… Continue reading Four signs that perseverance won’t pay off
Have you experienced any of the following recently in conversations with friends or relatives – sarcasm, flippancy, disrespect, unhelpfulness? Perhaps the relatives out-stayed their welcome when visiting over Christmas; or perhaps a friend got a bit too merry at the Christmas party and came across in a bad way. Whilst we (for the most part)… Continue reading Have we become too familiar with our customers?