In the last post, We went over the four core pillars required to build your customer success operation. If you are struggling to see the value from your customer success function, it’s worth going back over each one to see what might be missing. Once you are confident that you have an effective customer success… Continue reading Part 2 of 2: Three key factors to scale your customer success operation
Anyone who has ever worked in a customer or client facing role will have faced many, many challenges. Dealing with customers is a calling, not a career choice made by most. For the most part, people who chose to be in a customer facing role want to help, and are adept at using their soft… Continue reading 4 tips on managing the “reality gap”
In one of my earliest customer facing sales roles, and the first b2b role I held, I had a boss who thought himself shrewd, wily and customer -savvy. He always achieved his numbers, often had the highest sales and the most “net new names” accounts. His strategy was simple and effective – to put customers… Continue reading Why “let sleeping dogs lie” is not an option when dealing with customers.
I can’t believe that for the past 250 weeks, I have without fail (except the week of Christmas), published a blog post. It seems incredible that I have that much content and creativity within me! For this momentous occasion, I decided to re-visit one of my earliest articles, to determine how much has changed in… Continue reading Blog # 250: Re-visiting the golden rules of customer journey mapping
It’s certainly not a new topic, but it’s still one of the most important aspects of managing your customer experience. In times of strong growth, or tougher times in terms of revenue, which headline you focus (and thus where your teams’ effort will go) can have significant impact on your bottom line. Let’s start with… Continue reading Retention strategy, churn and renewal – simplifying the connection
I recently ran a workshop on customer experience at StartUpLisboa with a bunch of cool customer-centric start-ups. Amongst the topics we drilled down into, both during and after the session was customer engagement – what it means, how to increase or at least sustain it, and how to measure it. I know I’m not the… Continue reading Why is it so hard to measure customer engagement?
With the evolution of technology, and the great leaps forward in Artificial Intelligence (AI), there’s been a lot of progress from the early days of clunky chatbots. In fact, there are some seriously sophisticated models starting to appear on the market that might suggest a real opportunity to cut cost and complexity by removing human… Continue reading Chatbots & AI – can they replace humans in the customer experience?
I attended a meet-up group recently where informal discussions fell on the difference between building an operation to support B2B versus B2C. The group seemed quite divided – some suggesting that the difference was considerable, whilst others suggested that the differences (for operational purposes) are most cosmetic. I heard lots of interesting view points, so… Continue reading Is B2B customer experience delivery different to B2C?
My husband and I were fortunate enough to have a wonderful holiday in Puerto Rico. We experienced the wonderful old town of San Juan, the tropical rainforest of El Yunque and finally the small paradise island of Vieques. I wanted to share observations on customer experience from my trip to Puerto Rico. In last week’s post,… Continue reading Customer Experience in Puerto Rico: Part Two – brilliant basics, magic touches
“Land & expand” is the modern VP of Sales favourite phrase to bandy about that marketing has brought into their net. It’s all about signing up huge volumes of net new customers, then pushing the expansion of revenue, cross-sell and up-sell to these customers. It’s crude, tacky, over-simplified and jargon. If it really were that… Continue reading “Land & Expand”: Two words you are missing to make this happen!