Many of us who are passionate about customers have been following the recent revelations relating to Facebook and customer data used by Cambridge Analytica. The scandal centres around how Facebook, as a holder of vast amounts of customer data could allow the harvesting of data from 50 million Facebook users to be used by a third… Continue reading Valuing customers: Why I deleted my Facebook account
When you start a start a new role in customer experience, one of the first things you’ll do is to establish how well-defined & managed the customer experience is. It’s easy to get bogged down in detail, so this week’s post aims to help us make an initial assessment (or review ongoing progress) of our… Continue reading What are the raw essential ingredients in a customer journey?
Over the past 3 months, my husband and I have been living like students – cramped conditions, minimal furniture, washing up in the bathroom sink, microwave meals for dinner. And bizarrely enough, this has been through choice. You might be wondering why in the world we’ve been enduring this rather “retro” lifestyle (or for those… Continue reading 4 lessons to stay focused on the end goal
If, in the middle of a flight, I notice that the pilot was sat at the back of the plan rather than in the cockpit, I’d be worried. A pilot’s priorities are to fly the plane, remain in control, and take the passengers safely and swiftly to their destination. In the same way, as a… Continue reading 4 tips on (re-)prioritising your workload – realistically!
Early on in my career, in particular, when I was first appointed a line manager, I was always keen to minimise the involvement of other people in any projects I ran. My naive logic went along the lines of the less people involved, the less unexpected inputs to handle; and the more likely I was… Continue reading 3 barriers to amplifying cross-functional co-operation
I spend lots of time helping people understand that the best customer experience allow the customer to form a habit quickly & easily, and ultimately helps the customer achieve value with your product. Conversely, for those of us delivering the experience, the formation of habits can be dangerous, stifling innovation, limiting new ideas, and over… Continue reading When habit stands in the way of innovation
Once again this week, I’m digressing from my usual customer experience theme to share some learnings from my experience as a customer experience consultant over the past 6 months. If any of you are thinking of venturing out into the world of consulting, here’s some tips and advice. Agree the scope BEFORE you start – In the first couple… Continue reading 6 Learnings from 6 months as a consultant