When you start a start a new role in customer experience, one of the first things you’ll do is to establish how well-defined & managed the customer experience is. It’s easy to get bogged down in detail, so this week’s post aims to help us make an initial assessment (or review ongoing progress) of our… Continue reading What are the raw essential ingredients in a customer journey?
As most readers know, my “hobby” revolves around airports, airlines, business lounges and planes. So I was looking forward to the latest results from Skytrax, who produce an annual ranking system, based on approximately 20,000,000 customer reviews. Here’s three observations I made from the 2017 Skytrax results: Customer satisfaction comes from delivering the right experience… Continue reading Customer satisfaction versus profits – an aviation perspective
I was trying to engage a colleague in the supposition that the most engaging and addictive customer experiences tend to be the most data driven. My colleague (an ardent fan of delivering customer delight) looked at me strangely and asked, “surely the best customer experiences are driven through the human interaction with customer success rockstars?”… Continue reading A story about how data powers your customer experience
I’m currently working on a communication plan to help engage various teams in a fantastic evolution on moving away from crusty old customer service and into a more progressive customer success mindset. (To understand why, see my previous article here.) As I often do, I was mulling over how I can simply explain to my… Continue reading Why Customer Journey Mapping is like Christmas cake
Following my recent post were I confessed to being an Airmiles addict, here’s another post around my travels. This time, I’m doing a very brief compare and contrast between 4 airlines I travelled on over a couple of days, the brevity between each flight allowing me to compare the 4 business class products, and highlight… Continue reading 4 airlines compared – how was the customer experience?
My time as a consultant highlights that whether you’re working in a large or a small business, the fundamental challenges are the same. Stiff competition, tight budgets, demanding customers and a need to evolve. Small business can be nimble but cash poor, large businesses have budget but are constrained by bureaucracy. I reflected over this… Continue reading Back to Basics: 3 simple customer experience game changers
I just listened to a team member dealing with an unhappy customer. She was complaining that she receives too many email communications from the company and wanted to know why. The team member did a sterling job of diffusing the situation and helping the customer to understand the purpose of each email communication – working… Continue reading 6 basics for building a customer messaging strategy