5 reasons why a strategy is like getting married

I’m currently working on a meaty strategy, that once we getting going, will significantly change the behaviours of the consumer.  As with any strategy, it starts out with a bold vision over a long period of time and based on a series of assumptions, makes heroic commitments to deliver something noteworthy.  It involves a lot of … Continue reading 5 reasons why a strategy is like getting married

What is Finland’s secret ingredient? – Sisu explained

Many years ago, I fell in love with a Finn. We moved in together, got cats, bought a home together and got married. Living with a Finn exposed me to many aspects of Finnish language, life and culture. Our home is full of Iittala, Marimekko and Artek. We enjoy enjoy eating “poro” and drinking lonkero.… Continue reading What is Finland’s secret ingredient? – Sisu explained